1. Do we know what is actually needed and how much it will cost - the financial goal? Does the Board agree with and accept this need and goal? Will the Board give the campaign maximum financial support and active leadership? Will they go out and ask others for gifts?
2. Is the need for our campaign compelling? Can a strong case for support be clearly articulated to “sell” this need to the congregation?
3. Has our membership been adequately involved in the process of developing the case for support and our priorities?
4. Is our need and dollar goal realistic? Do we know who the major leadership gift
prospects are and what they think about the campaign? Will they give?
5. Has it been determined how many gifts and what levels of giving will be needed for a successful campaign?
6. Do we have a realistic time frame and pattern of organization for implementing the
campaign? Do we have the volunteer organization to do the job that must be done?
Are they motivated and trained?
7. Do we have the necessary budget available to launch the campaign?
8. Is our staff (Rabbis, educators, administrators) knowledgeable of and supportive of this campaign?
9. Do we have the support staff capable of handling the administration of the
campaign, such as assignments, pledge and payment records, acknowledgment of gifts, etc.?
Monday, November 17, 2008
Wednesday, November 05, 2008
Characteristics of a Successful Synagogue Campaign
CHARACTERISTICS OF A SUCCESSFUL SYNAGOGUE CAMPAIGN
A. A persuasive and compelling CASE for support of the synagogue: the
ideological underpinning.
B. A committed, influential and active volunteer organizational LEADERSHIP
group.
C. A clear definition of member PROSPECTS for potential contributions to the
campaign.
D. Adequate staff, financial and administrative RESOURCES to plan and implement the campaign.
CAMPAIGN STATISTICS
1. 80-90% of the money raised comes from 10-20% of the members.
2. The top gift/s represents about 10-15% of the total campaign.
3. About 10-20% comes from the Board and Board-related gifts.
4. Campaigns usually achieve about 75% of their goal from gifts in excess of $10,000.
The most important statistic: The extent to which EVERY member of the congregation is asked to make a personal gift and participate in the campaign is the extent to which the campaign is likely to be more successful!
A. A persuasive and compelling CASE for support of the synagogue: the
ideological underpinning.
B. A committed, influential and active volunteer organizational LEADERSHIP
group.
C. A clear definition of member PROSPECTS for potential contributions to the
campaign.
D. Adequate staff, financial and administrative RESOURCES to plan and implement the campaign.
CAMPAIGN STATISTICS
1. 80-90% of the money raised comes from 10-20% of the members.
2. The top gift/s represents about 10-15% of the total campaign.
3. About 10-20% comes from the Board and Board-related gifts.
4. Campaigns usually achieve about 75% of their goal from gifts in excess of $10,000.
The most important statistic: The extent to which EVERY member of the congregation is asked to make a personal gift and participate in the campaign is the extent to which the campaign is likely to be more successful!
