CHARACTERISTICS OF A SUCCESSFUL SYNAGOGUE CAMPAIGN
A. A persuasive and compelling CASE for support of the synagogue: the
ideological underpinning.
B. A committed, influential and active volunteer organizational LEADERSHIP
group.
C. A clear definition of member PROSPECTS for potential contributions to the
campaign.
D. Adequate staff, financial and administrative RESOURCES to plan and implement the campaign.
CAMPAIGN STATISTICS
1. 80-90% of the money raised comes from 10-20% of the members.
2. The top gift/s represents about 10-15% of the total campaign.
3. About 10-20% comes from the Board and Board-related gifts.
4. Campaigns usually achieve about 75% of their goal from gifts in excess of $10,000.
The most important statistic: The extent to which EVERY member of the congregation is asked to make a personal gift and participate in the campaign is the extent to which the campaign is likely to be more successful!
A. A persuasive and compelling CASE for support of the synagogue: the
ideological underpinning.
B. A committed, influential and active volunteer organizational LEADERSHIP
group.
C. A clear definition of member PROSPECTS for potential contributions to the
campaign.
D. Adequate staff, financial and administrative RESOURCES to plan and implement the campaign.
CAMPAIGN STATISTICS
1. 80-90% of the money raised comes from 10-20% of the members.
2. The top gift/s represents about 10-15% of the total campaign.
3. About 10-20% comes from the Board and Board-related gifts.
4. Campaigns usually achieve about 75% of their goal from gifts in excess of $10,000.
The most important statistic: The extent to which EVERY member of the congregation is asked to make a personal gift and participate in the campaign is the extent to which the campaign is likely to be more successful!
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