Campaign Feasibility Study: an Organizational "Snap-Shot"

What is a Feasibility Study?

The study is an objective survey of your synagogue’s fund-raising potential that measures the strength of your case and the availability of campaign leaders, workers, and prospective donors.

HOW IT IS CONDUCTED . . . . .

The key technique that we use is a confidential one-on-one interview with a sampling of members from the following suggested groups:

• leaders who have played a key role in the synagogue’s growth.


• members who have the potential to make major gifts to the campaign.


• members representing the various constituencies of the synagogue.


• i.e., Religious school, Nursery School, Sisterhood/Brotherhood, etc.


• a selection of members who don’t fit into any of the above categories. This will ensure a comprehensive sampling group. In addition to the interviews, an internal analysis of past fund-raising experiences and history is crucial to rendering a professional judgement.

THE IDS STUDY PROVIDES YOU WITH . . . . .

• An assessment of the strength of your synagogue’s case for funding, availability of leadership and depth of interest of the membership.


• Recommendations for an achievable dollar goal, timing for the campaign and prospective campaign leaders and major donors.


• A plan of action for the campaign, including: campaign plan, volunteer structure, timetable, staffing requirements and estimated budget.

IT IS IMPORTANT BECAUSE . . . . .

Through competent and objective analysis, and before embarking upon a major campaign, you gain essential information that helps ensure your success, avoid mistakes, and identify issues that can affect the campaign.